First, What is a Landing Page?
Landing page is designed with a single goal, or better known as call-to-action. In digital marketing, landing page is a standalone web page created for marketing or advertising purposes. It is the page where your visitors are led to once they click on your ads on Google, Facebook, Instagram or even email.
Since it’s designed to meet a specific goal, landing page can benefit your business whether you’re trying to reach out to a specific target audience, launching a new product or getting new customers. It encourages a user to take an action after landing on it, helping you increase conversions in your campaign.