Landing Page Video

Optimize Your Landing Page with a Video

First, What is a Landing Page?

Landing page is designed with a single goal, or better known as call-to-action. In digital marketing, landing page is a standalone web page created for marketing or advertising purposes. It is the page where your visitors are led to once they click on your ads on Google, Facebook, Instagram or even email.

Since it’s designed to meet a specific goal, landing page can benefit your business whether you’re trying to reach out to a specific target audience, launching a new product or getting new customers. It encourages a user to take an action after landing on it, helping you increase conversions in your campaign.

How to Create a Landing Page Video that Converts

Before you decide on anything, bear in mind that creating a video requires resources, i.e. time and budget so it’s always best to plan things ahead of your marketing campaign. Here are a few pointers on how to create a landing page video that actually converts.

Ask yourself, what is the goal of your campaign?

The content of your video should be suited for the objective of your landing page, whether you’re introducing a new product, or you’re trying to shout out to a new group of consumers who might need your services.

Make the messages clear and succinct

Ensure that your viewers know exactly what you’re trying to tell in the video and what you have to offer. You can tell a story through the video by starting with a problem or problems that your viewers can identify with to capture their attention. Then, introduce what you have to offer.

Masa Wu

Marketing Director - Kewaimiao

“As a start-up company, we needed a professional team that could quickly support our marketing actions. Explainer Videoly is exactly the team we were looking for. They could always capture what we want and translate it into a creative visual language. We are very impressed by their responsiveness and efficiency. What we have finished is not only a video explainer but also a lovely and powerful story that we are proud of.”

Drive Real Action with a Call-To-Action

According to Neil Patel, the owner of CrazyEgg, there was a 64% increase in their conversion rate after adding the video on their landing page.

The purpose of a landing page is to encourage your visitors to take an action, whether it is to sign up on your website, request a quote or simply to contact your company. So it is also essential for you to add a call-to-action at the end of your video to push viewers to take an action.

In short, a video is the secret sauce to your landing page in driving more engagement and to boost your conversion rate.