Explainer videos are effective tools to communicate your ideas, solution, product or even services in a short amount of time to your intended audience. However, your explainer video will only be effective if it is done right in its approach, and of course, the quality has to live up to expectations so people will actually watch it.
Short videos are also suitable for a variety of formats. They can work with your social media accounts, your website, or even as an ad. The best part? These short videos do not have to be overly promotional.
When considering putting a video out there you have two main style options, broadly speaking. Both animation and live action are extremely varied fields of video production, and each have huge benefits. However, you must think carefully about which works for your business best.
Having a video successfully gone viral is like winning the internet’s share of the lottery. The first thing to consider is that it should connect with your audience emotionally. Every quality product or service has something to create an emotional impact on consumers.