Crowdfunding is revolutionizing the way we bring innovative ideas to life, with platforms like Kickstarter and GoFundME at the helm. To truly stand out in the crowd of imaginative projects, a compelling Kickstarter video is indispensable. This valuable tool can pitch your idea, demonstrate your passion, and most importantly, convince people to invest in your vision. But what exactly is a Kickstarter video, and what role does it play in crowdfunding campaigns? We wrote about Kickstarter video back in 2019, but this article is going to be more in-depth and updated version of that. Let’s dive in!
Understanding Kickstarter Videos
So what is a kickstarter video? Well, if you’ve got an idea that needs funding, or a fledgling company that needs some support, you can ‘kickstart’ them with crowdfunding platforms such as Kickstarter and GoFundMe. But to sell anyone on your idea, you need to let them understand it first.
A kickstarter video is a visual presentation introducing your project to potential backers. It’s your opportunity to present your ideas, your team, your process, and your motivation in a compelling way. Essentially, it’s your elevator pitch – but instead of one-on-one in an elevator, you’re reaching potentially thousands of people from all over the world, all with a single clip.
Now, you might be wondering, just how important is this video? And just how good does it need to be? Well, we’re here to outline the incredible upsides to investing in a high quality kickstarter video and just what it can do for your campaign.
Why Kickstarter Videos Are Crucial to Crowdfunding Campaigns
Kickstarter videos are not just accessories to your campaign, they are integral to its success. These videos offer manifold benefits:
Creating a strong, positive first impression
Most of us find it easier to remember things we’ve seen, rather than things we’ve read. Your video is usually the first thing anyone sees of your project, so you’re going to want to make sure that it’s done well. To get anyone interested in backing or even just reading more about your project, nailing the first impression is key.
Boosting credibility
Unlike purchasing a product, funding a future project is a risk. There’s a chance that things might not turn out well, or that the project itself was a sham, and it’s a possibility that looms over all potential backers.
A well-produced video that explains just what your project is about will mitigate this, giving full transparency and allowing viewers to fully understand the concept behind your project.
Enhancing communication with a clear message
Videos enable you to communicate complex ideas in an easily digestible format. Through visuals, narration, and even music, you can evoke emotions and convey way more messages than with just a wall of text.
Adding on to the point about building credibility through transparency, videos are power tools of communication and having a medium with such a clear message can boost the faith in your project even further.
Elevating Storytelling
We all love a good story, don’t we? A great story can captivate your audience, making your k-video much more engaging and making viewers invested in its outcome. Share your journey, from the birth of your idea, to the progress you’ve made, and then to what could become of it.
Combining a powerful story with visuals and sound in your video can turn viewers into supporters who feel connected to your project’s journey. This way, they’re far more likely to back it and see it through to the end.
Promoting shareability on social media
Videos are absolutely dominating on social media platforms now. From a quick TikTok to a fun explainer clip on YouTube, videos form the majority of consumed media nowadays.
This means that to get the word about your project out, having a video is key. Having a well-made video also makes it easier for viewers to spread the word to their friends and family, just needing to forward a link to show this fancy new thing they’ve heard about.
Creating lasting connections by humanising your brand
Choosing to support a project that hasn’t come to fruition yet takes trust. A lot of it. To convince people to back your cause, you need to foster a relationship with the viewer, and there’s no better way to humanise yourself than with a video.
A kickstarter video allows you to show the faces and personalities behind the project, letting the audience get to know just who they’re supporting. This human element not only builds trust and inspires loyalty, but also makes people like your cause more.
Increasing conversion rates
While your project isn’t a full product yet, you still need to convince people to reach into their wallets to back your idea. Videos are an excellent way to do this, being a tried and tested way of boosting sales.
With the clear messaging, the humanising of your brand, and the assurance that comes with the professionalism of it all, viewers are far more likely to trust your project and be willing to support it.
Attracting media attention
Journalists and bloggers are constantly on the look-out for new content and topics to cover. A captivating video can attract this media coverage by making it easier for them to grasp the concept of your project.
Moreover, already having this content means much less work for them to share it on their pages and articles, creating a win-win situation that they’re much more likely to spring for.
Serving as a long-term asset
The magic of videos is that they can be used more than once. While made for your project’s page, you can repurpose it for marketing. It can be used for an Instagram Reel, a YouTube video, or even as an advertisement. This ensures that your return on investment grows even greater.
Improving SEO ranking and visibility
Search engines love video content. Popular search engines such as Google prioritise pages with video content when listing search results. By hosting your video on platforms like YouTube or Vimeo, and embedding it in your campaign page, you can improve your SEO ranking, increasing the likelihood that people will discover your project.
Conclusion
To sum it all up, a top-notch kickstarter video can be an absolute power tool for your project. It helps make a killer first impression, explain your idea clearly, and show your story to loads of people.
With all this at stake, getting it done right is more important than anything. If you need a professional studio to create a fantastic Kickstarter video for you, you may get in touch with our team here: ExplainerVideoly.com/contact
Jacklyn is in charge of our marketing efforts. She likes to write about photography, videography, new industry techs and paint colorful things. When she is free from work, you can find her in Muay Thai classes.