The Forgotten Truth About Explainer Video

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It’s a very well known thing these days. Every business is turning to video marketing so it can attract and engage more audience and netizens. Multiple research shows user engagement on websites increases significantly when there is a video on the site.

It’s no brainer as most of us do prefer to watch rather than read. It is easier to grasp a concept or idea through visualization. So it makes absolute sense to invest in video marketing or so-called “explainer videos” for your site. But one thing everyone seems to forget these days is that by making these videos alone, you will not necessarily get more customers or increase website traffic.

Why is that?

This is because of the same reason that we don’t read every book. We tend to pick books that are made of high quality and relevant content. So if you have a video that is poorly made or does not contain any engaging/creative content, your audience will not bother watching more than a few seconds of it. Hence you are better off keeping your cash than spending it on such videos.

Here is the catch

There is a huge cost difference between a quality custom video (either animated or not) and a poor low quality sloppy version. Nowadays, you can make a video as cheap as a couple of hundred bucks. And that’s the kind of video we believe you should avoid at all costs. On the contrary, a reputable/creative video production house would charge somewhere from $5,000 to $15,000 per minute. So as you can see there is a huge difference in pricing and that can break your bank if you are a startup or small business owner.

So what is the right move?

Just like any other industry, there are providers who can deliver a decent quality at a competitive rate that doesn’t hurt your wallet as much yet give you a premium video to boost your online presence and let you enjoy every benefit a quality video can offer. It’s not going to be as low as a couple of hundred bucks but it’s definitely worth the shot. The only downside is that you have to do a deep research to find such teams and this is going to cost you time.

Wrapping the above

As a small business owner, you are used to being calculative and cost-conscious. That’s fine probably for most of the business operation matters BUT it is absolutely vital to spend on marketing as without it, your business would eventually lose to competitors or cease to exist. Hence you need not to be stingy when it comes to video production. It is a long term investment and if it is done wrong, it can harm your reputation dearly. So do take your time until you have the right budget to hire the right people.